Luminaid will face hard competition in the future because of the potential substitute’s product is high; Luminaid was successful because of the need for the product, albeit it is an easy product to be copied. It is interesting that one of the investors which is specialized in licensing offered to help them in order to enable the co-founders to be designers and creators, however they didn’t take the offer. I see that the market will shrink and the co-founders must look forward to innovate the products and create new ones and keep stablishing strong relationships as so far they have
