Essay on What Are Local Online Marketing?

832 Words Oct 27th, 2015 4 Pages
What is local online marketing?
When we talk about local online marketing we 're talking about the strategies available to local businesses for promoting their brand, services or products online. Theses local online marketing strategies should ultimately build more awareness around your company helping you to find new customers and increase sales.
There are numerous ways to use local online marketing from social media to affiliate advertising. Here at miamedia we focus on two main areas, local search rankings and pay per click advertising - more specifically Google Adwords Campaigns.
Local online marketing brings together the creative and technical tools of the web, such as content, design, social media, advertising and sales. Compared to other forms of marketing local online marketing has various benefits. The costs are comparatively low compared to other marketing, you are able to reach large audience and if done right can be far more targeted than other forms of marketing, allowing you to be seen by those customers looking expressly for you.
Local online marketing is extremely flexible. You can test, change and convert different online marketing techniques at your leisure and find what works best for your business. Everything can be tracked much more easily than other marketing for example, you can tell exactly how many people are clicking on your marketing piece and how many of these are converting into sales for your company.
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