With all his achievements later in life, Kemmons Wilson said that his biggest achievement was his ability to communicate his values to his children (Martin). For very wealthy parents, it can become a big challenge to raise down-to- earth and hardworking individuals. Kemmons and his wife never wanted their children to be spoiled or lazy so they didn’t give them everything they wanted. They wanted their children to learn the value of money and thus they had to take jobs in the summer. Even though others were often impresses when they learned who their father was, Kemmons always told them to not be impressed with themselves because their father’s wealth should not measure their success. Over the years the Wilson family has donated their time
