Cultural Norms Violation is the act of performing an ungratifying or culturally inconsistent behavior. This can be done by eating food with one’s left hand or even finishing one’s plate in certain cultures. This can be a major problem when dealing with international customers and businesses since some people have different values and traditions. This can be seen with American compared to Japanese businessmen: American business is done at a fast pace with little breathing room whereas the Japanese like to take their time and get to know the individual before proceeding with business. This class of cognitive process can ruin many companies trying to expand into new markets if not enough research is done ahead of
