Global Marketing
It is evident the the world is extremely diverse, filled with people of different ethnicities, cultures, and partialities. These differences are extremely important to account for when marketing globally, especially when accounting for the place element of the marketing mix. This article emphasizes that although it is important to preserve brand consistency, sometimes a company must modify its marketing tactics when selling globally as opposed to domestically. This paper discusses common mistakes companies make while marketing internationally with the purpose of correcting these mistakes for success in the global market.
Common Mistakes Made with Global Marketing In her article, Kelly outlines six common mistakes companies …show more content…
Another error companies tend to make when marketing globally is paying a lack of attention to internal data (Kelly, 2015). This includes opportunity avalibilty, ease of business, and success previously attained within the market. Companies should be striving to use the external data they have already obtained and apply it to internal data. Furthermore, companies fail to adjust their sales and marketing channels when marketing globally (Kelly, 2015). The easiest mistake for companies to make in this scenario is to use identical tactics that brought domestic success and apply it to global markets. However, this is a faulty way of thiking, because this fails to recognize individual cultures, cultural norms, and the best methods of communication with the product’s target market. Along with failing to adapt marketing channels, companies often overlook adapting the product itself when globally marketing (Kelly, 2015). Oftentimes, changing the form utility of a product or adjusting the pricing, perhaps instating a skimming pricing technique, can be beneficial in bringing the company success abroad. Another mistake made includes forgetting to include …show more content…
This article is engaging to the reader because many of the points expressed are very visible when evaluating domestic versus global promotion from not only a marketing, but a consumer standpoint. I would recommend this article to others because it is not only interesting, but provides excellent examples and constructive advice on how to improve on or eliminate the mistakes companies make when participating in global marketing.
Conclusion
In conclusion, companies have a tendency to make several mistakes when marketing globally. These errors include not specifying a target country, neglecting to modifying marketing channels and products, not paying attention to internal data or global logistics, and a lack of engagement with the country 's locals. When a company has control over these factors, it can be most successful in executing its marketing strategy overseas and will likely see a maximization in
It is evident the the world is extremely diverse, filled with people of different ethnicities, cultures, and partialities. These differences are extremely important to account for when marketing globally, especially when accounting for the place element of the marketing mix. This article emphasizes that although it is important to preserve brand consistency, sometimes a company must modify its marketing tactics when selling globally as opposed to domestically. This paper discusses common mistakes companies make while marketing internationally with the purpose of correcting these mistakes for success in the global market.
Common Mistakes Made with Global Marketing In her article, Kelly outlines six common mistakes companies …show more content…
Another error companies tend to make when marketing globally is paying a lack of attention to internal data (Kelly, 2015). This includes opportunity avalibilty, ease of business, and success previously attained within the market. Companies should be striving to use the external data they have already obtained and apply it to internal data. Furthermore, companies fail to adjust their sales and marketing channels when marketing globally (Kelly, 2015). The easiest mistake for companies to make in this scenario is to use identical tactics that brought domestic success and apply it to global markets. However, this is a faulty way of thiking, because this fails to recognize individual cultures, cultural norms, and the best methods of communication with the product’s target market. Along with failing to adapt marketing channels, companies often overlook adapting the product itself when globally marketing (Kelly, 2015). Oftentimes, changing the form utility of a product or adjusting the pricing, perhaps instating a skimming pricing technique, can be beneficial in bringing the company success abroad. Another mistake made includes forgetting to include …show more content…
This article is engaging to the reader because many of the points expressed are very visible when evaluating domestic versus global promotion from not only a marketing, but a consumer standpoint. I would recommend this article to others because it is not only interesting, but provides excellent examples and constructive advice on how to improve on or eliminate the mistakes companies make when participating in global marketing.
Conclusion
In conclusion, companies have a tendency to make several mistakes when marketing globally. These errors include not specifying a target country, neglecting to modifying marketing channels and products, not paying attention to internal data or global logistics, and a lack of engagement with the country 's locals. When a company has control over these factors, it can be most successful in executing its marketing strategy overseas and will likely see a maximization in