Over the past centuries, women and men have faced pressure through Western beauty ideals. From the sweater girls of the 1940 to the thin and curvy women of the 1990’s, Western ideals of women beauty vary, but there have been three constant factors in women beauty. First, the ideal body shapes never represent the majority of women. Only a small percentage of women can achieve an ideal body. The second factor is women invest immense amount of emotions, energy, and time in order to conform to the ideal standards. And finally, women and men inspect women's bodies to see if the woman follows the current standards of female beauty. Through the scrutinization of others, women relied on the opinion of others, to see if they have achieved the standards.
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Technology is now revolving around many people lives.” The average consumer is exposed to 1,500 advertisements each day, and an average young woman will have received over 250,000 commercial messages through the media by the time she is 17” (Hoffmann 2). Women are often the target of manipulation by the media. Advertisement such as products to perfected an ideal beauty. Many advertisements portray on how one can perfected their bodies into an ideal body. For example, Victoria Secret ad, “The Perfect Body” campaign portrayed 10 different women with the same body types. The slogan has a picture of model thin women with the words, “The Perfect Body” under the picture (Stampler 2). To others, seeing model thin women, with the captions “The perfect body”, raises questions about their own selves. Women questions if they are the perfect body. If not, women will do anything to achieve the ideal body. This will lead to body disaffections and a lower …show more content…
The first category is called, “the no sissy stuff”, meaning not showing weakness, vulnerability, and weakness or face rejection of society. The next category “The Big Wheel” refers to the pursuit of a better life, such as fame, success, and wealth. The third category, “The Sturdy Oak” as it refer to it name, the sturdy oak mean someone who can you lean on; which involve traits such as stoicism, confidence and competence. Then, finally the fourth category, “give em hell”, which to the machismo effect, which displays the perception of
Technology is now revolving around many people lives.” The average consumer is exposed to 1,500 advertisements each day, and an average young woman will have received over 250,000 commercial messages through the media by the time she is 17” (Hoffmann 2). Women are often the target of manipulation by the media. Advertisement such as products to perfected an ideal beauty. Many advertisements portray on how one can perfected their bodies into an ideal body. For example, Victoria Secret ad, “The Perfect Body” campaign portrayed 10 different women with the same body types. The slogan has a picture of model thin women with the words, “The Perfect Body” under the picture (Stampler 2). To others, seeing model thin women, with the captions “The perfect body”, raises questions about their own selves. Women questions if they are the perfect body. If not, women will do anything to achieve the ideal body. This will lead to body disaffections and a lower …show more content…
The first category is called, “the no sissy stuff”, meaning not showing weakness, vulnerability, and weakness or face rejection of society. The next category “The Big Wheel” refers to the pursuit of a better life, such as fame, success, and wealth. The third category, “The Sturdy Oak” as it refer to it name, the sturdy oak mean someone who can you lean on; which involve traits such as stoicism, confidence and competence. Then, finally the fourth category, “give em hell”, which to the machismo effect, which displays the perception of