Wendy's Singapore Case Study

Great Essays
Wendy’s Singapore quietly died out after the closing of their last outlet in National University of Singapore (NUS) UTown’s Town Plaza. Originally from the United States (US) in 1969 was brought into the scenes of Singapore in the 1980s, they sold burgers and were well known for their shakes and side dishes.
Regardless of their popularity due to their square patties, with outlets in Far East Plaza and Parkway Parade, the chain exited the market. However, in 2008, Lim Bee Huat, Chairman of Kopitiam Group of Companies, managed to bring the fast food chain back.
Back then, in a Channel NewsAsia report, they announced plans to open a total of 35 outlets in Singapore over the next decade. Starting with their first outlet in Lau Pa Sat Festival Market
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Despite ambition, and extended hours at various outlets, trouble seemed to start brewing in august last year, when they announced the closing of their Century Square outlet of four years due to a lease expiry.
Following by was a series of closures that started this year, many were blamed on the lease expiring – such as their Holland Village store and their Liat Towers branch just a few weeks away from each other. Other branches closed without explanation, such as their Lavender V Hotel and their Jurong Point branch just a day later.
According to different reports, Wendy’s closure is not unique to Singapore. In the US, media companies have reported that the Kirksville outlet had closed without warning, without response from Wendy’s officials as well.
Making a comeback in 2009, in different parts of Singapore.
"We opened our 1st restaurant in December 2009 at Lau Pa Sat Festival Market. Since then, under astute leadership, we have grown and just recently opened our 11th restaurant at Jurong East MRT Station," said the Wendy's Singapore
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Also being the largest publisher of directories, providing classified directory advertising and associated products and services in Singapore.
SINGAPORE- Growth in Singapore economy came to a standstill in the first quarter despite an unexpected boost in manufacturing as services sector get undertaken for the first time in a year, prompting economists to be aware of aggravation and a leading bank to downgrade the Republic’s forecast for 2016.
Gross domestic product (GDP) was flat on a quarter-on-quarter adjusted seasonally on an annual basis, slowing suddenly from 6.2 per cent expansion in the introducing quarter, advance estimates from the Ministry of Trade and Industry(MTI) showing on Thursday (April 14). On a yearly basis, shows an unchanged growth at 1.8 percent in the starting quarter.
The services industry decreased by 3.8 per cent in the first quarter prior from the three months, altering from the 7.7 per cent expansion in the previous quarter. On a yearly basis, services increased by 1.9 per cent, decreasing from the 2.8 per cent growth in the previous

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