Wendy's Case Study
The stock market didn't get serious impact either in which shares were closed at $39 the day after the chili incident, down 18 cents. However, Wendy's claimed that it had lost business among San Jose area estimating 2.5 million and overall U.S. sales were off $1 million a day from this bad publicity according to USAToday, (April 22, 2005).
The story is shown how Wendy's public relation handles the crisis. According to my perspective and my research, there are some effective and ineffective public relations that Wendy's applied to handle this crisis. The following will be the determination of how Wendy's rebuilding its reputation after the San Jose crisis.
The first effort that the author think Wendy's was successfully did is that within a day or two, the local franchise operator in California handed off the event to the corporate office in Ohio, and the parent company was able to investigate and swiftly announce to assure its customer that the finger didn't came from any Wendy's employees or its food suppliers. This massage can guarantee the customer that somebody had planted the digit into the food but it shouldn't because Wendy's was careless to hand unsafe or unclean …show more content…
Wendy's is still able to come back to the market, but it should have lost lesser than it did. This case will be another case study for educators to discuss. It is an advantage for a company to be prepared and ready for an unexpected event by studying and understanding the past crisis management because many crisis management practices and strategies are handful and accessible for any management to adapt.
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CA to rebound from finger claim. PRweek,1. Retrieved from ABI/INFORM Trade & Industry database. (Document ID: 840810971).
Elliot, S. (2005, April 29). Wendy's Gets a Break, but Still Has Work Ahead of It. New
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