Wells Fargo Commercial Analysis

The commercial I picked is a Wells Fargo TV commercial, and it's called the Job Interview. I do have to say I didn't actually pick this ad because it sold me to go to Wells Fargo bank, or get their app on my phone. I picked it because it sold me on a song, and an action. I find this story quite amusing, so I couldn’t help but share it through this assignment. First, the commercial itself. It starts with a guy in his mid 20s fast walking through an airport. He has is luggage rolling behind him and a bag on his shoulder. Then it takes us to him outside of the airport about to get into his taxi when his mother calls and he tells her that he is on his way to the interview. As he gets into the taxi he tells his mother that he will transfer the …show more content…
Where his phone goes off again but instead of answering it this time he puts it on silent. As he does that the commercial shows people laughing at him and staring at him. After that the commercial goes into Wells Fargo saying "On your phone, online, and on the go" while showing a iPhone, iPad, and the atm. The commercial then ends with it saying "Wells Fargo makes it easy to get banking done." I said at the beginning of this essay that I picked this commercial because it sold me on a song and an action. Now that you’ve had a chance to imagine the commercial can you guess what I was sold on? Of course I was sold on the song "What Is Love" by Haddaway. I wouldn’t say I was sold on this song because I actually liked it. For some reason the beat and the sound of the lyrics made me feel like I needed to buy the song. I want to believe I thought I needed the song because in the commercial it's used when his mother calls him, and when his friend calls him. So what I'm saying is that this commercial sublimely made me want this song because it had to do with friends and family in the commercial, which I care greatly about both of