Weintraub's Football Issues

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Summary: The role of football in the United States culture, has been drastically changing over the years. Public opinion is now leaning more towards negative sentiments with trends like failing attendance at games, the decline in youth football participation, and issues surrounding head injuries suffered by players. Relevance and Applicability: These three issues that Weintraub has mentioned, not only have severe implications for the NFL, but also for the practice of public relations. If the NFL wants to continue to be "America's favorite sport and television attraction", things must change, and a major chunk of that change comes from the public relations involved (Weintraub, 2014, pg. 19). As Guth and Marsh mention, "good public relations involves two way communication between an organization and the publics important to its success". (Guth & Marsh, pg.131). The NFL currently has "the undercurrent of unease…in recent years", and due to this the public relation's practitioners, need to better communicate with the NFL's publics, in order to help enlighten public opinion (Weintraub, 2014, pg.19). …show more content…
151). In the case of football and the NFL, the mass sentiment was once one of positivity, viewing football and the NFL as America's sport. However, issues like those mentioned by Weintraub have changed this public opinion. Now instead of viewing football and the NFL as good, they view it more as arbitrary and

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