Weight Watchers Case

701 Words 3 Pages
Born in Brooklyn in 1927, Jean Nidetch was an Jewish American who struggled much with her diet growing up as a kid, as well as an adult. In the process of exploring and trying numerous types of dieting pills, diets, and obesity clinics. Desperately struggling and doing everything she possibly can to lose weight she gave her best hope for the clinics to aid her in losing the weight that she needs to lose. Jean tried the dieting, but still find herself getting off track with her late night cheat meals, making her feel embarrassed as she went to the meetings to discuss her progress. It was then when she got the idea to get a few of her overweight friends together and discuss dieting tips amongst themselves, since they all were trying to lose …show more content…
From there on she recruited family and opened Weight Watchers on May 15, 1963; making the company 53 years old. Originally Weight Watchers was a service where they would listen and advise clients to life a healthier lifestyle, providing them with dieting tips ensuring to keep them motivated to lose weight. They had monthly meetings where their clients met face to face weekly to discuss the challenges they face. Currently, Weight Watchers still provides the service of friendly, no-judgement criticism to their clients, allowing them to be motivated through weight loss, but also sell products as well. Some products that they sell are weight watcher specific food that are lower calories and a healthier choice. In addition to packaged food they also sell exercise equipment, DVDs, food preparation tools, storage tools, cookbooks, etc. Today Weight Watchers has grown to employ over 25,000 employees throughout their main locations. These locations are the United States, The United Kingdom, Ireland, and Australia. Weight Watcher is a relatively quiet company, which many do not hear about often in the media. The two recent ones are the new president that stepped up as CEO in August of 2013, James …show more content…
These new inventions, openings of franchised gyms, fitness videos, and new weight loss supplements forced Weight Watchers to innovate their company, since this mass amount of new competition has created more efficient ways of gauging health. Looking at the stock prices and following the trends, it is apparent the Weight Watchers took a hit. The drastic drop caused the stock to drop from $85 dollars to penny stock status. However with the change of the president and CEO, and Oprah’s major purchase of 10% of the shares of the company boosted the stock price to increase greatly. Operating in about 30 countries around the world, Weight Watchers is a nationally known company that has the same goal no matter where the location is. Off of Weight Watchers website, they have success stories which is not only a great marketing tool, but valid reasons which show that Weight Watchers actually works. One story that stood out was a women named Silmara Roman. She grew up in Brazil, moved to The United Kingdom, then eventually ended up in The United States. Struggling with her weight and trying to find a place that actually works, she decided to

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