This chapter will explain the marketing communication strategy and tactic of weetabix.#
Marketing communication helps to develop brand understanding which means that consumer translate the product information awareness about the product`s attributes and its position within the competitive market.
In the 1928, a product called Weetbix was produced in Australia by Bennison Osbourne.
The product was introduced to Australia, South Africa and New Zealand. It quickly became a popular breakfast product. Osbourne went to the UK, in 1932, with his business partners and made modifications to the Weetbix product recipe. These modifications resulted in the creation of Weetabix.
In 1932, the Weetabix Food Company was integrated under the name British
Marketing communication helps to develop brand understanding which means that consumer translate the product information awareness about the product`s attributes and its position within the competitive market.
In the 1928, a product called Weetbix was produced in Australia by Bennison Osbourne.
The product was introduced to Australia, South Africa and New Zealand. It quickly became a popular breakfast product. Osbourne went to the UK, in 1932, with his business partners and made modifications to the Weetbix product recipe. These modifications resulted in the creation of Weetabix.
In 1932, the Weetabix Food Company was integrated under the name British