Wedding Tourism Case Study

Additionally, most of the firms in India are now targeting the middle class populations as their main market segment since they tend to have high purchasing power. Moreover, the increasing purchasing power of the Indian middle class along with their willingness to spend on travelling has attracted various countries towards Indian tourists. One of the reasons why various countries are targeting the Indian travelers is mainly because there are big spenders. However, Indian people not only spend a lot on adventures but they also tends to spend enormous amount of money on weddings, and this is one of the reasons why many countries are also promoting wedding tourism and are targeting Indian as their main market.
Motivation is the inner state of …show more content…
Travel motivations, are those intrinsic and extrinsic factors that create a desire in an individual to travel and choose a particular exotic destination (Yoon and Uysal, 2005). However, Physiological (tangible) and Psychological (intangible) are the two types of motivations that are used in order to study about the motivational factors of tourists. People travel because they are pushed by psychological and pulled by external forces of the destination attributes (March and Woodside, 2005). In addition, the need to see the unseen and know the unknown drives people to travel to new places and motivates them to visit new destinations (Venkatesh, 2006). The travel motivators from McIntosh (1997) suggest that travel motivation could be divided into four categories which …show more content…
Moreover, motivation varies from one person to another, from one market segment to another, from one destination to another, as well as from one decision-making process to another. There has been some research to test the motivating factors for different demographic groups. A study of Irish traveler’s perceptions of salient attributes that led to travel preferences within major foreign holiday destination (Kaynok, 1996). This study found significant difference between tourists of different ages, sexes, educational attainment, income and marital status. In addition, young people often preferred vacation which provides an opportunity for them to enjoy various kinds of activities. On the other hand, older people preferred destination with sightseeing opportunities. Respondents with higher education, preferred destination with nature and culture activities, while people with a lower education opt for a destination where they could try new and unfamiliar activities that are different from their daily routine (Sawarbrooke and Horner,