Web Design For Designing A Successful Website Essay

711 Words 3 Pages
Although different web design projects have different needs, there are some principles that are universal to all websites. To create a successful site, it’s important to make sure that it’s useful, relevant to your business and has visual appeal.

Whether you are redesigning your current website or building one from scratch, make sure to be aware of today’s best practices for designing a successful website.

Design your website experience to suit your audience

You should have a visually appealing website, but you should also bear in mind that a website is designed to communicate your brand message and not to be a work of art. Customers do not visit a website to admire its beauty. They are there to find information or complete a task. An effective web design will consider the needs of the visitor before the desire for interesting visual elements.

Also, when considering the needs of the visitor, it’s vital to create a user-friendly experience. When the information they are looking for is buried or takes too much time to find, users tend to get frustrated and give up. The information on the site needs to be organized and the navigation should be intuitive and easy to use.

Design with conversion in mind

People are visiting your website because they are in need of the kind of product or services you offer. The design should lead visitors to follow through on what they are looking to accomplish. Therefore, the conversion potential of the website is integral to its design.…

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