The Importance Of User Experience Design In Web Design

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User Experience Design (UX) in web design is the way you enhance user satisfaction by raising the bar on usability, accessibility and efficiency of user interaction with the websites. While UI stands for User Interface Design. These two terms are sometimes used incorrectly, however it’s important for one to understand that even though UI plays an important role in UX, user experience(UX) has a much larger scope. This is not to mean that UI isn’t important since a great user experience begins with the designer. You need to imagine and create something that people will enjoy, want to touch, engage with time and again. Today we’re sharing with you tips for achieving both a great UX and UI.
Image url: https://cdn.elegantthemes.com/blog/wp-content/uploads/2016/02/rules-good-ui-design-web-project-thumbnail.png
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Personalize
A bigger trend in web design is personalization. Users want their experiences to be tailored for them only when they visit a website. An interface that knows the user achieves personalization. Consider most big websites in the world such as Amazon that gives shopping recommendations based on purchase and viewed items. Netflix provides shows and movies to watch next. Each of these customizations make users feel like the UX is made just for them alone.
Image url: https://designshack.net/wp-content/uploads/chimp.jpg

9. Keep Animations simple
Animations have the power to delight, surprise and help users navigate through a design. So, the big secret is to keep animations simple. Don’t create movements that make users feel dizzy. Let your animation have a purpose and fulfil a goal.
Image url: https://designshack.net/wp-content/uploads/1chicago.jpg

10. Use interactive content
Video games, quizzes and other elements that call for the user to react serve a great purpose of driving user engagement with the design. The more a person would want to interact with an interface the better experience for the user. Keep your interactive content simple and with less involvement.
11. Make everything look easy and
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Design using a grid so that each element has a place. Just let your design be simple and minimal. A visual simplicity makes the interface easy to use. Image url: https://designshack.net/wp-content/uploads/2dots.jpg

12. Don’t forget to use the design patterns
Design patterns refer to the frequent solutions to the commonly occurring problems. You need to design with these patterns in mind for most user interfaces. It’s a UX that a lot of people understand and won’t think about using it with ease. Simply create design patterns within your design as well, use common visuals that work in the same manner from page to page.
Image url: https://designshack.net/wp-content/uploads/mayors.jpg
Final thought
When it comes to creating great UX and UI, consider delighting users by providing users with an experience that they want. A great UX that delights users is one that has an easy to use interface, simple to navigate, makes use of the right colours, has the right fonts and remains consistent. In addition, it does what users want while providing a few surprises along the

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