Web 2.0 Technology
We live in a digital age where it is increasingly common to share and find information through technology. Businesses such as Kiwi Experience use Web 2.0 technology in order to use the World Wide Web to its fullest capacity to benefit their company. In order to understand how businesses use these technologies, it is important to know what Web 1.0 and Web 2.0 technologies are and the differences between them. From there, it is possible to gain insight of how Kiwi Experience uses Web 2.0 through enabling users to connect with other users.
What is Web 1.0 Technology?
Web 1.0 technology is what is considered to be the first version of the World Wide Web during the early stages of its development. This was a platform in which individuals and businesses were able to access information passively (Ince, 2013). Aside from viewing information and accessing more through hyperlinks, user interaction was limited. For example, someone could view a website for a country they want to visit but not be able to see what other people have said about their …show more content…
It is particularly aimed at young adults and as a result, markets online. A way that Kiwi Experience incorporates Web 2.0 into its business is through its blog as a social platform. Within the website, users are able to communicate with each other, both those who are planning a trip to New Zealand, and those who already have been. Through building these relationships with one another, users are able to share their own experiences, provide feedback and recommendations on what to do and where to visit, as well as make lasting friendships with one another. This is a way Kiwi Experience is able to improve its service as well. Through its Facebook page and blog, people who have used their service can give reviews to their experience and offer recommendations on how the business can
We live in a digital age where it is increasingly common to share and find information through technology. Businesses such as Kiwi Experience use Web 2.0 technology in order to use the World Wide Web to its fullest capacity to benefit their company. In order to understand how businesses use these technologies, it is important to know what Web 1.0 and Web 2.0 technologies are and the differences between them. From there, it is possible to gain insight of how Kiwi Experience uses Web 2.0 through enabling users to connect with other users.
What is Web 1.0 Technology?
Web 1.0 technology is what is considered to be the first version of the World Wide Web during the early stages of its development. This was a platform in which individuals and businesses were able to access information passively (Ince, 2013). Aside from viewing information and accessing more through hyperlinks, user interaction was limited. For example, someone could view a website for a country they want to visit but not be able to see what other people have said about their …show more content…
It is particularly aimed at young adults and as a result, markets online. A way that Kiwi Experience incorporates Web 2.0 into its business is through its blog as a social platform. Within the website, users are able to communicate with each other, both those who are planning a trip to New Zealand, and those who already have been. Through building these relationships with one another, users are able to share their own experiences, provide feedback and recommendations on what to do and where to visit, as well as make lasting friendships with one another. This is a way Kiwi Experience is able to improve its service as well. Through its Facebook page and blog, people who have used their service can give reviews to their experience and offer recommendations on how the business can