Since its launch in 2011, Wealthfront has built trust with its unique service that designs a personalized portfolio of globally diversified investments for each client. Wealthfront, created in December 2011, is one of the biggest players in the space, trusted with more than $5.5 billion in assets under management as of the end of March 2017. This makes it the second-largest platform of the independent launches, just behind Betterment. Getting started with Wealthfront is a simple process that takes under five minutes to complete. Beyond inputting personal information, Wealthfront uses the answers to various questions (such as net worth, investment objective, and risk tolerance) to make a personalized recommendation. Based on your answers, you are assigned a risk number from 1-10 that is associated with different asset allocations and account types. …show more content…
This really separates Wealthfront from other robo-advisors which have otherwise been slow to embrace college savings plans. Aside from the stand individual account, Wealthfront's other accounts include: joint accounts, trust accounts, individual accounts, traditional IRAs, 401k rollovers, Roth IRAs, and SEP IRAs. Advisory fees vary depending on your account balance. If your balance is between $500 and $10,000, Wealthfront waives its fee. However, on amounts greater than $10,000, clients should expect to incur a monthly charge of 0.25%. Additionally, the brokerage waives fees for some charities. Currently, registered 501(c) charities can invest up to $1 million for free. Wealthfront is currently running a promotion where you can receive an extra $5,000 managed for free when a friend opens an account and makes a