Strengths
• Strong financial performance and strategic partnerships
• Excellent reputation of the Brand
• Culture of Innovation
Weaknesses
• Poor performance in luxury cars
• Product recall has an adverse effect on brand’s reputation
• Lack of New products
Opportunities
• Increase in Revenues through Acquisitions
• Increase in demand for Environment friendly automobiles
Threats
• Increase in global competition
• Global decrease in oil prices
Nisan is among the top 10 world biggest car companies and the second in Japan. This success was not achieved over night, rather the company grew steadily growing its operation world-wide. Among the top strengths of the company which are helping it to generate more revenue and …show more content…
One of the factor is the poor performance of Nissan Motors in production of Luxury cars. As the increasing trends of market is driving a new sense of competition in the industry, this emerging market must be kept in consideration by the design engineers. The design engineers do not keep in mind the opinion or view of the customers. The lack of vision for putting forward new and latest product has effected the brand of the company adversely. This assumption has also led to loss of valued customers. Another weakness of the company is that they have recalled at least several hundred thousands of various model cars. This aspect has a very negative impact on the Brand …show more content…
These companies were founded by R.C. Baker and Howard Hughes almost 100 years ago (Baker Hughes, 2015). The company has its headquarters in Houston, Texas, USA. The company successfully joins a number of various other energy companies for providing crude oil and other services worldwide. Baker Hughes started its major operations in Kuwait, but unfortunately due to global recession and sudden decrease in Oil prices they had to do major downsizing in Kuwait. The company also joined the league of various other energy companies to slash workers in the Oil sector. Latest news indicate that the company has laid off about 7000 of its employees, which makes almost 11% of the total workforce. This had been planned due to nearly 60% reduction on price of crude oil (Baker Hughes,