To define the difference between “strong tie activism” and “weak tie activism,” “Small Change” is an essay written by Canadian journalist Malcolm Gladwell, which targets several breaches that modern social media activism possesses to this day. Gladwell commences his essay by describing how a protest occurred at a campus in the University of North Carolina after four college students were denied a cup of coffee because of their race, where several of the students’ friends gathered with them to protest. This protest is categorized as “high-risk activism” because many of the protestors had a personal connection with the students and they committed actions that put them in a risky situation. This is also known as strong ties. Gladwell then writes:
