Based on the reading this week, there are no real pieces of evidence that stand alone. However, the bits of evidence collectively might give rise to the possibility of sub-audible and embedded messages to work. The message might be heard if the shoppers listened to the track for a few minutes and the store was relatively quiet (Feldman, 99). The wave patterns will hit the shopper's ear, but this offers no guarantee they can hear the message based on the health quality and age of the person's ear (111). As the body ages, sensitivities to sound become diminished (113). If the message was played at a different frequency, then the waves might be received by the brain regardless of hearing ability and the have a better chance of being "heard"
