Every special season, companies will advertise their warmest wishes alongside their products on media to grab public's attention. However, some companies created unethical advertising that eventually erupted into controversy. Watsons Legenda Cun Raya Video was an unethical advertising from Watsons. The video which began to advertise on Jun 8, 2017 was meant for wishing Hari Raya celebration. Conversely it has led to dissatisfaction among public. This 14.37 minute length video has portrayed beauty standard a woman should have and indirectly promoted racism. It can be deduced that Watsons used shockvertising in this particular advertisement.
