Neko Case Video Analysis

After watching the three videos for this week’s discussion post, I have a better understanding of the difference between a normal press kit and an EPK. In dealing with the artist that I have been working with through out this class I feel that a more creative video like the Neko Case video would be more suiting to the artist. They too are indie and artsy, maybe without the animated colleges but this style of video would get their story across and still promote the new album. Her video is a short film about where she came from and how she got there, much like The Blind Spots could use their background story to promote a new album. They too look at life in a different light, and an EPK that highlights the creative genius would just be the type of thing to show case a new album after several years.

Referring again to the Neko Case video she is promoting her new album, but she is also promoting how she made the video. Her EPK is more of a narrative about how she was inspired and the emotional feelings that went into this album. I have listened to Neko Case prior to watching this video, and yes this video is very …show more content…
It is “funny” because unfortunately her music and the sappy sad pet rescue commercials have become synopses. This is too bad because if you can think past those commercials she is a very talented singer/song writer. Her purpose is to show the world she is more than just what meets the eye. It is a promotional video for her new album, but it is also a video that shows her music is a complete reflection of her life. That is deeper and more meaningful than most people realize. Reminding the viewers of her accomplishments does help her brand, it proves that she is very humble about her whole career and feels that she still has a long way to go. This video is directly targeted towards the industry. She is stating that she is ready to take on the world and what ever is thrown at