Watching The Game Live On Television Essay

1312 Words Dec 12th, 2016 6 Pages
Since its inception in 1967, the Super Bowl has amassed millions of viewers in the United States and across the globe. Friends and families gather around television screens at homes, in bars and restaurants, and just about anywhere else one can be placed, to watch the big game, the halftime show, and the commercials. Fifty years later, the trend continues, with over 111 million U.S. viewers watching the game live on television in February 2016. (Nielsen, 2016) This number does not include international viewers, viewers at bars and restaurants, and viewers using recording for future viewing. With approximately one-third of the country tuned in to the same event at once, the Super Bowl can easily be surmised as a cultural phenomenon that captivates a significant portion of the nation, as no other televised event can. In addition to the teams and halftime performers, advertisers and the broadcasting network capitalize on this coverage. For the most recent Super Bowl, CBS charged a record amount for a 30-second commercial spot. At $5 million, this was the most expensive ad rate to date, up $500,000 from what NBC charged in 2015 (Schwartz, 2016). Some question whether the cost is worth the possible rewards, but with only seconds to make an impression, companies are forced to make highly critical decisions regarding the message and content of their advertisement. From humorous to serious, the memorable and the forgotten, Super Bowl advertisements have an impact on the populace.…

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