Located in California, Warner Brothers Entertainment produces and distributes films in both English and local languages for more than 170 territories outside of the United States . Warner Brothers is the largest television and film studio in the world based on total studio revenues of 31 December, 2014 .
A number of factors goes into “greenlighting” a project: story line, genre, budget, stars, timing, and potential audience. For every 10 scripts Warner buys, one script is made into a film. In 2008, a feature film cost $72 million to produce and $37 million to promote . Producing and distributing several big-budget films each year, with a couple of small budget films, is Warner’s strategy. Only a handful of films will be successful which will …show more content…
The films that are hits tend to be the films that run on a higher budget. The pros for this strategy are as follows:
• The margins for profit increases
• Investing more in the big-budget films will allow for a higher quality film
• Help finance globalization of Warner Brothers
Cons:
• Poses as a greater risk for Warner Brothers
To address the increase of the internet presence, Warner should launch mini web films. The pros for this strategy are as follows:
• The ability to test the market by seeing which short films are received well by the viewers
• Low budget
• To embrace the trend of “YouTubers”
• Grow the internet presence of Warner Brothers
• Easily accessible
Cons:
• Risk of piracy
• No “star power”
• Build the user …show more content…
One of the reasons that film company’s like MGM fell behind is because the companies did not embrace the change, television, in the early 1900s. The new change that the entertainment industry is facing now, is the internet. One of the ways to embrace the internet is to create mini films that can be accessed on online. These films would be 8 – 10 minutes long. Because when people are browsing the internet they are not looking for content that last for long periods of time. People would rather have short, entertaining content. Disney, which is one of the competitors for Warner Brothers has a similar strategy, but instead it releases short animated films at the beginning of Disney films. In 2014, Warner Brothers released three out of 25 box office films, making $648 million; while Disney released five out of 25 top box office films, making about $528.3 million more than Warner Brothers. The films being made by Warner Brothers are low budget, costing about $100,000 to make. About 2 short films should be released every week. According to the Warner’s Annual 2014 Report, the goal is to develop content that can be distributed through as many channels as possible. Introducing short films to the internet, is a great way to get Warner into the new wave of entertainment. These short films can also help Warner see trends in the entertainment industry. When people start talking about the new short films that are been released the plots that are well
A number of factors goes into “greenlighting” a project: story line, genre, budget, stars, timing, and potential audience. For every 10 scripts Warner buys, one script is made into a film. In 2008, a feature film cost $72 million to produce and $37 million to promote . Producing and distributing several big-budget films each year, with a couple of small budget films, is Warner’s strategy. Only a handful of films will be successful which will …show more content…
The films that are hits tend to be the films that run on a higher budget. The pros for this strategy are as follows:
• The margins for profit increases
• Investing more in the big-budget films will allow for a higher quality film
• Help finance globalization of Warner Brothers
Cons:
• Poses as a greater risk for Warner Brothers
To address the increase of the internet presence, Warner should launch mini web films. The pros for this strategy are as follows:
• The ability to test the market by seeing which short films are received well by the viewers
• Low budget
• To embrace the trend of “YouTubers”
• Grow the internet presence of Warner Brothers
• Easily accessible
Cons:
• Risk of piracy
• No “star power”
• Build the user …show more content…
One of the reasons that film company’s like MGM fell behind is because the companies did not embrace the change, television, in the early 1900s. The new change that the entertainment industry is facing now, is the internet. One of the ways to embrace the internet is to create mini films that can be accessed on online. These films would be 8 – 10 minutes long. Because when people are browsing the internet they are not looking for content that last for long periods of time. People would rather have short, entertaining content. Disney, which is one of the competitors for Warner Brothers has a similar strategy, but instead it releases short animated films at the beginning of Disney films. In 2014, Warner Brothers released three out of 25 box office films, making $648 million; while Disney released five out of 25 top box office films, making about $528.3 million more than Warner Brothers. The films being made by Warner Brothers are low budget, costing about $100,000 to make. About 2 short films should be released every week. According to the Warner’s Annual 2014 Report, the goal is to develop content that can be distributed through as many channels as possible. Introducing short films to the internet, is a great way to get Warner into the new wave of entertainment. These short films can also help Warner see trends in the entertainment industry. When people start talking about the new short films that are been released the plots that are well