Warner Bros Records: Big Changes In The Music Industry

As a CEO of Warner Records, I must be able to use the recourses of the Warner Music Group and it's connection with Warner Bros Pictures effectively and flexibly, and seek opportunity to develop the international market. The company focused on music publishing and the broader entertainment industry, but I believe artists nowadays will want more than that. Warner Records hold a whole lot of catalog from the old days when music production costs were high and labels guard the pass between the artist between the audience, but that is not the case nowadays. Now there is more music created and listened before, and the value of a major label like this has changed from building the bridge within the musician and the listeners, to the is the ability to build up large monetizable audiences.

Since the big changes in the music industry is lead mainly by digital technologies in the modern age, I will like to form a digital strategies & music technology department within a year, focusing on big data & data mining algorithms and technologies that could be used in life performances, and working side by side with our artist and label services department.

As the data analysis in music is a certain game changer which gives us …show more content…
By working with the digital strategies department, we should find the best way to exercise our content. Besides that, as an old company we may have to adapt a new generation of managers to get more understanding about different music, and filling the open positions in the company with new blood may be an important part of the five year plan. The change will make the company more flexible and open minded. Another strategy of using our content - especially the old back catalogs is to collaborate with Warner Bros Pictures, and place them in the movies to bring them back to popular