Psychographic segmentation divides a market into different segments based on lifestyle, or personality characteristics. Warby Parker knows that the products can reflect different personalities and lifestyles of people, they discover that the characteristics of the modern youth is they are very fashion conscious, they have higher expectations to the style, color and how the glasses look on their faces. In order to match their specific needs, Warby Parker hire their own designers to make their glasses frame good looking and fashionable. And they know that if the glasses look good on the customers is really important to them, Warby Parker offer a free 5-day trials with 5 different frames to the customers to try the glasses on at home. Since the
