Swot Analysis Of Warby Parker

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Warby Parker is an eyewear company that was founded in 2010 by Andrew Hunt, David Gilboa, Jeffery Raider and Neil Blumenthal, 4 friends from Wharton business school. The company’s mission is to change the eyewear industry by offering fashionable, high quality and affordable eyewear by also giving back to the community. Warby Parker created the buy-a-pair, give-a-pair program where for every pair of eyewear sold at the price of $95 a pair of eyewear was given to individuals in need. The company was able to achieve a low price point of $95 a pair, as compared to their competitors, because all their eyewear are designed in-house and the company does not sell through a third party that tends to increase the prices of the glasses, instead they …show more content…
The culture of the company first began with how the founders interacted with each other. Hunt, Gilboa, Raider and Blumenthal would meet monthly and provide a 360 degree review of each other giving constructive feedback of how they were running the company. This set of standards of being open and honest as the foundation of how the founders wanted the company to be formed. The culture and environment of Warby Parker not only is to be friendly and honest but provides employees the chance to gain leadership qualities and learning opportunities in order to advance. The particular standards of being open and honest are also attained and facilitated to the clients through their customer service department. This provides a good relationship to the consumer increasing sales, retainment rate while also helping and giving back to developing countries. In my opinion, I believe that retaining these standards is important to keep up the reputation of the organization and help it continue to be successful. Failing to retain these standards could result in a decrease in employee morale and in …show more content…
Warby Parker started with the social purpose of the company as one of the core values, by creating the one-for-one donation model. This model was very attractive to customers because many customers are socially and globally conscious and want to support those that are disadvantage. Having this component enhanced the business model and helped the company increase sales while achieving success, and thriving within the industry. The social component of the culture was also successful to the business model because it created a “social atmosphere where people are not just coworkers but friends” (Marquis & Villa, 2014). This atmosphere helped in the development of the culture of employees wanting to provide the best customer service relations and wanting to learn from one

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