Walton Marketing Strategy Essay

4556 Words Aug 2nd, 2016 19 Pages
Assignment on
Marketing Strategy of
Walton Refrigerator in
Bangladesh

Assignment on Marketing Strategy of
Walton Refrigerator in Bangladesh
Submitted to
Humaira Matin
Associate Professor
Dept. of Banking and Insurance
Faculty of Business Studies
University of Dhaka

Submitted By
Amit Kumar Banik 51531013
Sohan Kowsar 51531085
Prahlad Kumar Shah 51531019
Safanur Sifat 51531026
Ali Hossain Maruf 51531050

Submission Date: 23.04.2016

Executive summary
Walton is the pioneer of electric product manufacturing in Bangladesh with the slogan
“Made in Bangladesh”. Starting from 2006, they are now the first multinational manufacturing company of Bangladesh. Overcoming all the hurdles they are now representing Bangladesh with their high quality
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1
1.2. Objectives: ............................................................................................................................................. 1
1.3.Methodology:.......................................................................................................................................... 1
Data Collection .............................................................................................................................................. 1
1.4. Limitations.............................................................................................................................................. 2
2. Company and Market Background ........................................................................................................... 2
2.1. Electronics Market in Bangladesh .......................................................................................................... 2
2.2. Company profile of Walton ................................................................................................................... 3
2.3. Competitor Analysis ............................................................................................................................... 5
2.4. Market Share:

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