Walt Disney's New Park In Shanghai Case Study

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Walt Disney expanded into international markets, in places like Tokyo, and Hong Kong (Encyclopedia, 2014). The park was opened in 1983 as Disney’s first franchise to leave the United States and appeal to a broader audience. In Japanese society the fertility rates are some of the lowest in the world. In 2010 70.8% of the visitors were over the age of 18. In that the same year females made up 71% of the 25.4 million visitors (Sanchanta, 2011). The park has found that the vast majority of visitor’s to the park are from Tokyo or a relatively nearby city. The theme park relies on repeaters and visitors who come multiple times a month to meet daily goals. One 25 year old woman waiting to take her picture with Mickey Mouse said “I love …show more content…
A new Shanghai theme park is set to open in late 2016. The new park will help Shanghai’s economy see increases in income due to employment opportunities (Areddy, J. T., & Sanders, P. 2010). Disney has spent $37.8 billion dollars in creating 50,000 new job positions for China’s economy in 2016 (Areddy, J. T., & Sanders, P. 2010). The Chinese government has backed Disney hoping to up the percentage of tourists, and the power of the Yen (Areddy, J. T., & Sanders, P. 2010). Judging from the Hong Kong Park, that theme park was successfully able to create almost 36,000 jobs. Those jobs accumulated about $148 billion in profits for the local economy over the last 40 years (Tsai, T., & Liu, S. P. 1-21 …show more content…
It also examined how influential theme parks and attractions are to social and economic sustainability. This paper took a closer look at various popular theme parks and the social mechanisms driving them. The paper examined theme parks domestically in the US, as well as in international markets. Theme parks and attractions have been a way to provide local communities and tourists with a recreational place for safe and social fun, and to boost the local economy. Theme parks and attractions have created many benefits for communities, such as allowing political gain on a national, international and local level. New theme parks and attractions have strongly impacted educational and entertainment opportunities in local and worldwide ways. Local governments see theme parks as investments to increase tourism, causing them to allocate large amounts of public funds to theme parks. With large amounts of investment money they hope to yield positive results in environmental protection and economic development (Ady Milman, Fevzi Okumus and Duncan,

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