The Walt Disney Company has brought happiness through “the happiest place on earth” in California and its numerous other locations, as well as countless movies, animation or live action. Some of their most popular movies and attractions involve some version of a story where a charming prince saves a princess from peril or a plot that purposefully subverts that formula to the delight of a progressive society. While Mickey Mouse has become a cultural icon, one of the first things people think of when they think of Disney are the princesses: Snow White, Cinderella, Aurora (Sleeping Beauty), Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, and Merida (Brave). What they do not think of is Davy Crockett, Brer Rabbit, and Pecos Bill, legends
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The first two Cars films’ box office returns average out to $509 million dollars, which is completely dwarfed by the staggering $10 billion the merchandise made, which is twenty times more profit than the average income from the movies, and, if you add all of the Cars movies’ box office returns, including the Planes spin-off series, the merchandise still made seven times all four movies’ box office returns. Frozen’s merchandise only made a little under five times the movie’s box office returns for one single movie. The Cars merchandise is more valuable than the movies, which still shows how Disney’s other properties are worth more to the company for the profit made. The two most popular Disney films based largely on American folklore, not partly, based on box office revenue are Song of the South (1946) and Davy Crockett, King of the Wild Frontier (1955), which made 65 million dollars and 2 million dollars, respectively. Very little merchandise exists for either of these films, and most, if not all, comes from “Frontierland” in the Magic Kingdom theme park and the Disneyland theme park, which features the ride “Splash Mountain” based on characters from Song of the South, and no current attraction featuring Davy Crockett, although one used to exist in the Magic Kingdom. Considering the most popular souvenir from Disney World, the Mickey Mouse ears, makes over $50 million, it is safe to assume that some small souvenirs in the gift shop at the end of an attraction do not make as much money, and it certainly does not scratch the billions brought in by Frozen and Cars merchandise. Some may think that this revenue gap is a result of the obvious fact that these movies came decades apart from each other, and the most profitable movies are fresh in the
The first two Cars films’ box office returns average out to $509 million dollars, which is completely dwarfed by the staggering $10 billion the merchandise made, which is twenty times more profit than the average income from the movies, and, if you add all of the Cars movies’ box office returns, including the Planes spin-off series, the merchandise still made seven times all four movies’ box office returns. Frozen’s merchandise only made a little under five times the movie’s box office returns for one single movie. The Cars merchandise is more valuable than the movies, which still shows how Disney’s other properties are worth more to the company for the profit made. The two most popular Disney films based largely on American folklore, not partly, based on box office revenue are Song of the South (1946) and Davy Crockett, King of the Wild Frontier (1955), which made 65 million dollars and 2 million dollars, respectively. Very little merchandise exists for either of these films, and most, if not all, comes from “Frontierland” in the Magic Kingdom theme park and the Disneyland theme park, which features the ride “Splash Mountain” based on characters from Song of the South, and no current attraction featuring Davy Crockett, although one used to exist in the Magic Kingdom. Considering the most popular souvenir from Disney World, the Mickey Mouse ears, makes over $50 million, it is safe to assume that some small souvenirs in the gift shop at the end of an attraction do not make as much money, and it certainly does not scratch the billions brought in by Frozen and Cars merchandise. Some may think that this revenue gap is a result of the obvious fact that these movies came decades apart from each other, and the most profitable movies are fresh in the