Walt Disney Magic Kingdom Research Paper

Superior Essays
Walt Disney Magic Kingdom
Human-Centered Graphic Design
Michella Dilworth

Table Of Contents

Intro 1
Persona: Bryan 2
Persona: Harrison 3
Persona: Kelsey 4
Persona: Jamie 5

Introduction

I choose to do personas for Walt Disney Magic Kingdom because I already have a pretty good understanding and have experienced the product. I know a decent amount of information on Disney and their characters as well.

I found

Bryan, 37
Male
Married
Pharmacy Technician
Father of 3
Kansas City, Oklahoma

Bryan is 37 years old and works as a pharmacy technician. His yearly salary is about $35,000. He is married to his college sweetheart, Marissa. Marissa
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His kids enjoy Disney characters like Elsa from Frozen, Mike Wazowski from Monsters Inc, Buzz Lightyear from Toy Story, and Mater from Cars. Bryan wants to create the same memories he has with his parents as a children with his own. As a child, he enjoyed movies such as: Aladdin, Robin Hood, The Fox and the Hound, and The Aristocats. While Bryan looked at other destinations as such: Universal Studios and Busch Gardens, Disney was the best fit to please the whole family.

Disney Magic Kingdom Park offers attractions that can be either classic or new. Magic Kingdom is a mainly outdoor park for all ages. The park provides a chance for Bryan and his wife to re-experience their childhood memories of Disney while giving his children the chance to meet their favorite characters and see the place “where dreams come
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She works as a server at Olive Garden with a yearly salary of $20,000. She works about 30 hours a week. She still lives at home with her parents and brother in a city outside of Cleveland, Ohio. She is majoring in Business with the hopes to own her own restaurant in the future.

Ever since Kelsey was a little girl, she has enjoyed Disney. Her favorite part is the princesses. At the age of 7, her family went on a vacation to Disney World. During the trip, she got to meet all of princesses. Her favorite princesses are Cinderella, Mulan, and Ariel. The trip is the most memorable memory of her childhood. Still to this day, she enjoys going to see new Disney princess movies in theaters. Her new favorite princesses are Elsa from Frozen and Rapunzel from Tangled.

For spring break, Kelsey would like to go back to Disney World to meet all the new princesses since she was last at the park. She has been saving for the last two years to go back to Disney with her family. While many of her friends are going to a beach on spring break, she would like to relive her childhood. The princesses bring a sense of comfort and nostalgia for

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