Walt Disney Ethical Analysis

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Overview of Walt Disney
The Walt Disney Company which has a celebrated history in the entertainment industry is a leading international family entertainment and media enterprise which started on October 16, 1923, in Los Angeles when Walter Elias Disney and his brother Roy formed the Disney Brothers Studio in Hollywood, California. The ideas that created the magic of the Walt Disney Company began when Walt Disney, just as a teen began to draw cartoons. He followed his dreams of drawing cartoons with a passion for animation, and later invented the iconic character that everyone identifies with as “Mickey Mouse.
Disney is one of the most legendary names in the animation industry, known for providing entertainment directed to adults and children;
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Disney’s Code of Business Conduct and Ethics for Directors primarily oversees the actions of the board of directors and ensures that they take every responsibility for any actions taken on behalf of the corporation. The Values and culture at Walt Disney Company were inspired by the legacy that Walter Disney left behind (Carillo, Crumley, Thieringer, & Harrison, 2012). Walt Disney Company has outline five of its major values and they include; No cynicism, Preservation and control of the Disney "magic", Creativity, dreams and imagination Cherishing and promulgation of "wholesome American values" and Fanatical attention to consistency and detail. The company also has a well outlined rules against harassment of any kind, discrimination, and child labor (Collins & Porras, 1996). The Walt Disney Company places a unique importance on the selection of the right people with creative talents to work and operate within each of the business …show more content…
The vision and the mission statement of the Walt Disney Company are both relative and they complement each other. The mission statement clearly outlines the company’s current plans, core purpose, values, identity and principle business aims while the vision statement shows the company’s plan for the future.
The mission and vision of Disney Company is one of the major reasons why the company is still standing tall today. Walt Disney Company has clearly shown how an effective mission statement defines a company’s mission plan. The mission of the Walt Disney Company is to be the most valuable creators and providers of adult and young entertainment. Walt Disney seeks to build up the most creative and profitable entertainment experiences and related products in the world, and its vision statement is “To make people

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