Walt Disney Culture Essay

I think that with Walt Disney being a very well-known company around the globe, Disney accomplishments to fully understand the cultures of all the countries in which it resides and wishes to enter. Two key factors that help determine cultures are; values and norms. Values “provide the context in which a society’s norms are established (Hill, 2007 p.91). With Disney being a multinational company, forthcoming options are being used to ensure that success is continued with development. Critical issues that Disney must consider when taking root for outside the U.S. is the acceptance that the company is bringing to the culture and that regulations do not interfere with the operations of company. Some other critical issues that the Disney Company …show more content…
Currently Hong Kong has the smallest park that Disney has built. The park also has to be in tune with the Chinese culture. Another problem Hong Kong Disneyland ran into is that it had too many characters and rides that mainlanders did not recognize. Relying on emotional connections with characters like Cinderella is critical in America, where generations have grown up watching the Disney animated film. Chinese have little connection with Disney’s heritage. Many consumers don’t know Cinderella – they know newer characters like Lilo & Stitch and the toys from Toy Story, but don’t get as excited by things like the Mad Hatter’s teacups or It’s A Small World. There are not enough thrilling rides like Space Mountain at the Hong Kong …show more content…
It would not be a good idea to open another Disney Park because of the fact that Disney already has two parks in that region. Setting up another Disney park in that region could take away business from the other two Disney parks: Tokyo and Hong Kong. The cons from the standpoint of the Walt Disney Company would be research costs, political risks in other countries, and cultural problems with other