Essay about Walt Disney Company Case Analysis
“The mission of The Walt Disney Company is to be one …show more content…
Disney made use of the convenience of Hong Kong’s all-around railway stations. This cause them to invest in creating a stop especially for Hong Kong Disneyland visitors. They also invested in making Hong Kong Disneyland a straight from the airport location to make it easier for the tourists.
Disney had to make several adjustments to be able to incorporate the Chinese culture into the theme park so that they could attract their target market, family-oriented Asians. Due to Chinese traditions and several groups eager to fight for their beliefs, Hong Kong Disneyland encountered several problems where they had to adjust to these activists and make decisions that could please or anger their customers which caused them to put out more money as compared to the other Disney theme parks. Without the large investment, Hong Kong Disneyland wouldn’t have been a success because if it weren’t accessible, it wouldn’t have been a preference to their target market. The several external factors have different effects on the theme park depending on which country