Register to read the introduction…
Indicates that Hong Kong might have had more reservations and maybe more negotiating power than Japan in regards to this theme park deal. Disney saw the potential in Hong Kong being one of the more popular tourist destinations. With this said, the target market of Hong Kong Disneyland doesn’t seem to lie on the Hong Kong residents themselves, but rather the tourists of Hong Kong. Disney had to make a large investment in order to make it more accessible to the outsiders who had to go out of their way to visit the park as compared to in Tokyo where the residents are the target
…show more content…
Due to Chinese traditions and several groups eager to fight for their beliefs, Hong Kong Disneyland encountered several problems where they had to adjust to these activists and make decisions that could please or anger their customers which caused them to put out more money as compared to the other Disney theme parks. Without the large investment, Hong Kong Disneyland wouldn’t have been a success because if it weren’t accessible, it wouldn’t have been a preference to their target market. The several external factors have different effects on the theme park depending on which country it’s in.
The major reason for success in the case of Tokyo Disneyland was that the cultures of America and Japan in this case were compatible. According the the readings it is currently popular in Japan to embrace American culture. As such the Oriental Land Company capitalized on this and more or less made Tokyo Disneyland a carbon copy of the original with all the signs being in English and serving usual American food. There was however a concession made to include Japanese history so as to be unique in a …show more content…
For Hong Kong they had to come to a compromise as Hong Kong agreed for the construction to push through as they wished for a more “Family Oriented” image to project to tourist. The downside to this is that Disney wished to target the Asian Market, with the Chinese perhaps beings the main targets. However this has become a difficulty as many Chinese people would find it hassle to go to Hong Kong Disneyland as to go to Hong Kong the people from mainland China would have to apply for an “exiting visa” which the reading says is very stressful to acquire. With Shanghai they would not have this problem as it is already part of mainland China. Additionally Disney may be able to make Disneyland Shanghai more appealing to the Chinese people, instead of more or less compromising like they did with Hong Kong, who wanted the place to appeal to both natives and tourist.
The reason why Disney is also targeting Asia is because it has 50% of the world’s population. China is one of the most, if not the most, populated country of the world. The possibility that Shanghai Disneyland will rob HK Disneyland of its patronizers is minimal, or won’t be enough to cause HK’s
Due to Chinese traditions and several groups eager to fight for their beliefs, Hong Kong Disneyland encountered several problems where they had to adjust to these activists and make decisions that could please or anger their customers which caused them to put out more money as compared to the other Disney theme parks. Without the large investment, Hong Kong Disneyland wouldn’t have been a success because if it weren’t accessible, it wouldn’t have been a preference to their target market. The several external factors have different effects on the theme park depending on which country it’s in.
The major reason for success in the case of Tokyo Disneyland was that the cultures of America and Japan in this case were compatible. According the the readings it is currently popular in Japan to embrace American culture. As such the Oriental Land Company capitalized on this and more or less made Tokyo Disneyland a carbon copy of the original with all the signs being in English and serving usual American food. There was however a concession made to include Japanese history so as to be unique in a …show more content…
For Hong Kong they had to come to a compromise as Hong Kong agreed for the construction to push through as they wished for a more “Family Oriented” image to project to tourist. The downside to this is that Disney wished to target the Asian Market, with the Chinese perhaps beings the main targets. However this has become a difficulty as many Chinese people would find it hassle to go to Hong Kong Disneyland as to go to Hong Kong the people from mainland China would have to apply for an “exiting visa” which the reading says is very stressful to acquire. With Shanghai they would not have this problem as it is already part of mainland China. Additionally Disney may be able to make Disneyland Shanghai more appealing to the Chinese people, instead of more or less compromising like they did with Hong Kong, who wanted the place to appeal to both natives and tourist.
The reason why Disney is also targeting Asia is because it has 50% of the world’s population. China is one of the most, if not the most, populated country of the world. The possibility that Shanghai Disneyland will rob HK Disneyland of its patronizers is minimal, or won’t be enough to cause HK’s