HISTORY The infamous “Walt Disney Company” was founded by an entrepreneur by the name of Walter Elias Disney on October 16, 1923. Mr. Disney worked alongside his brother Roy Disney, in a small office occupied by Holly-Vermont Realty in Los Angeles, California. In that very office is where Walt Disney and his brother Roy, created several short-live interactive animated films named the Alice Comedies. Rent for the small office space was priced at $10 a month. They occupied that space only for 4 months, until they could afford to purchase a larger facility next door. This facility was named “Disney Brothers Studios.” Then is where the company took flight. Over the past 14 years they created popular characters we know today as Pluto, Goofy, Donald
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Robert Iger. He took over the company in October of 2005. When Mr. Iger took over the company, he saw a great opportunity for growth beyond measure. His primary focus was to improve the technological area in order to captivate both children and adult audiences. He was successful with this, by procuring Pixar Animation in 2006 and Marvel Entertainment in 2009. From both of these venues the Disney Company was able to bring action heroes Spider-man, Iron Man, and Captain America, to life. On the Pixar Animated side of the house, films Nemo, Frozen, Toy Story, and the Cars was introduced. With the innovation of both venues came big profits for the Walt Disney Company. ORGANIZATIONAL DESIGN The Disney Company encompasses a total of five different sectors and a highly diversified portfolio. (David, 2011) These 5 sectors are media networks; studio entertainment; consumer products; and interactive media. MEDIA NETWORKS Media Networks is Disney’s most profitable venue when it comes to gaining capital and operating income. In 2012, this sector brought in over 45 percent of its earnings. By doing this, they were able to charge higher advertising fees, gain increases in ESPN programs, and increase affiliate fees. Hit shows, like Lost, had a slight decrease in revenue due to lower home entertainment earnings. Other the other hand the NFL, MLB, NBA, and Wimbledon, saw a higher production costs. Since, ABC is owned by Disney, …show more content…
and abroad. They are the California Disneyland Resorts, Tokyo Disney Resort, Paris Disneyland Resort, Hong Kong Disneyland, Florida Walt Disney World Resort, Disney Cruise line, Adventures by Disney, Disney Vacation Club, Walt Disney Imagineering, and the Aulani Resort located here on Oahu, Hawaii. All parks are 100 percent owned by Disney except for the one is Paris and Hong Kong. The Disney Company owns 51 percent of Paris Disneyland Resort and 47 percent of the Hong Kong theme park. Pudong, which is located in Shanghai was the latest park to built in China. Disney earns a significant amount of revenue from theme park tickets, hotel/resort rentals, merchandise, and food. Additional income generates from rental and selling vacation club properties. STUDIO ENTERTAINMENT Not a day goes by when you can say that Disney doesn’t capture the minds, hearts, and souls of it’s viewers through the use of animated films, direct –to-video, programming, musical recordings, and live plays. Their material is branded under the Market, Entertainment Market, Television Market, Disney Music Group, and Disney Theatrical Productions. They are licensed, to market and create popular cartoons or motion picture films such as Spider-Man or the X-Men. Additionally, their studio entertainment owns big labels to include Marvel, Touchstone, Pixar, to name a
Robert Iger. He took over the company in October of 2005. When Mr. Iger took over the company, he saw a great opportunity for growth beyond measure. His primary focus was to improve the technological area in order to captivate both children and adult audiences. He was successful with this, by procuring Pixar Animation in 2006 and Marvel Entertainment in 2009. From both of these venues the Disney Company was able to bring action heroes Spider-man, Iron Man, and Captain America, to life. On the Pixar Animated side of the house, films Nemo, Frozen, Toy Story, and the Cars was introduced. With the innovation of both venues came big profits for the Walt Disney Company. ORGANIZATIONAL DESIGN The Disney Company encompasses a total of five different sectors and a highly diversified portfolio. (David, 2011) These 5 sectors are media networks; studio entertainment; consumer products; and interactive media. MEDIA NETWORKS Media Networks is Disney’s most profitable venue when it comes to gaining capital and operating income. In 2012, this sector brought in over 45 percent of its earnings. By doing this, they were able to charge higher advertising fees, gain increases in ESPN programs, and increase affiliate fees. Hit shows, like Lost, had a slight decrease in revenue due to lower home entertainment earnings. Other the other hand the NFL, MLB, NBA, and Wimbledon, saw a higher production costs. Since, ABC is owned by Disney, …show more content…
and abroad. They are the California Disneyland Resorts, Tokyo Disney Resort, Paris Disneyland Resort, Hong Kong Disneyland, Florida Walt Disney World Resort, Disney Cruise line, Adventures by Disney, Disney Vacation Club, Walt Disney Imagineering, and the Aulani Resort located here on Oahu, Hawaii. All parks are 100 percent owned by Disney except for the one is Paris and Hong Kong. The Disney Company owns 51 percent of Paris Disneyland Resort and 47 percent of the Hong Kong theme park. Pudong, which is located in Shanghai was the latest park to built in China. Disney earns a significant amount of revenue from theme park tickets, hotel/resort rentals, merchandise, and food. Additional income generates from rental and selling vacation club properties. STUDIO ENTERTAINMENT Not a day goes by when you can say that Disney doesn’t capture the minds, hearts, and souls of it’s viewers through the use of animated films, direct –to-video, programming, musical recordings, and live plays. Their material is branded under the Market, Entertainment Market, Television Market, Disney Music Group, and Disney Theatrical Productions. They are licensed, to market and create popular cartoons or motion picture films such as Spider-Man or the X-Men. Additionally, their studio entertainment owns big labels to include Marvel, Touchstone, Pixar, to name a