Wal-Mart's Greeters Analysis

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The Return of Wal-Mart’s Greeters

Wal-Mart is known as the world’s largest discount retailer which started its business as a small chain of stores in Bentonville, Arkansas. Samuel Walton founded this store on July 2, 1962. Wal-Mart is estimated to have had more than 11,000 stores and clubs in 27 countries, under a total of 72 banners. (Wikipedia, 2016) According to the Fortune Global 500 list in 2014, Wal-Mart is the largest company in the world based on revenue earned, as well as private companies in the world with hiring 2.2 million employees. (Snyder, 2015)

Samuel built this business by adopting several philosophies such as respecting the rights of every individual, serve customers well, and strives to achieve excellence. (Paine, 2016)
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Wal-Mart US CEO Greg Foran said there are some problems that currently being faced by Wal-Mart. (Peterson, 2015)
1. The cleanliness and neatness in most Wal-Mart stores that received less attention from the managers.
2. Restock of the goods on the shelves is slow so it does not meet the consumer’s
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Wal-Mart greeters are the first persons that meet with customers when they enter the store. This is the initial point of contact with customers that are intended to give the good impression to the customer. The company announced they would hire 9,000 people to the store's entrance. The news was announced after completing a successful pilot program by returning its greeters to the front entrance about a year ago and gets positive feedback from customers. (Adamczyk, 2016) The company hopes to return of greeters can reduce and prevent shoplifters and improve customer service.

From my point of view, the greeter is an essential part of Wal-Mart since the store began to grow. The greeter is an idea proposed and introduced in all stores by Samuel Walton in 1983. (Sanford, 2002) Walton believed the greeters who interact directly with customers at the entrance will give a good impression of a friendly store. Sam Walton also reminded his staff to always serve customers well because there’s their income

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