Walmart Customer Loyalty Program Essay

4868 Words Apr 2nd, 2013 20 Pages
Walmart Customer Loyalty Program Save Money, Live Better, Reward Yourself!

Travis Godderidge Rick Hayes Darrell Johnson Chad Mikels

HBM 581

Services Management Section 2 Team 5

February 24, 2013

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Table of Contents Executive Summary Background Research Companies researched, program names and descriptions Description of the Proposed Program Company overview Target customers Suggested Program Names Features and Benefits Terms and Conditions Duration of the Program Initiating and Marketing Tracking Device for Customers Estimates costs to implement and sustain the loyalty program Summary and Recommendations References



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The proposed program is recommended to be tested in major market supercenters and verified prior to a national rollout. This program provides unique benefits to our customers that do not exist today in addition to the low price offerings that are standard in our stores.


Companies researched for background information Overview: The Safeway Club Card program is a simple and convenient way to save money while shopping. The Club Card program also benefits Safeway by tracking the shopping trends of the cardholder as well as the cardholder’s demographics. This allows the marketers to target segments of customers for special promotions and online electronic coupons. Benefits: Cardholders receive exclusive savings throughout the store. These savings can be multiplied by using “Just for U”, an online application that allows Safeway to customize offerings for each cardholder. Savings are automatically deducted at checkout and shown on the receipt. Card is not necessary to earn points. For every dollar spent on groceries and pharmacy purchases, 1 gas reward point is earned. Get 2 points for every dollar spent on gift cards. Get $0.10 off gas for each 100 points earned. Drawbacks: Drawbacks are few. Gas discounts are only good on the first 25 gallons. Safeway does track the

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