As far as the stakeholders, whichever way the company chose to go the stakeholders would lose money. Realizing that the consumer is their most important commodity, Johnson & Johnson knew they were the ones to be satisfied. Without the consumer, there would be no business. Within a year the sales had resumed back to where they were before the crisis. Once again the world’s favorite over the counter pain reliever was back on the shelf. “After spending about $62 million on promotions, Tylenol recaptured 85 percent of its prior market share by 1983. Once again, Tylenol was the best-selling analgesic, holding 30 percent of the $1.3 billion nonprescription pain-killer market” (Trinkhaus, Nathan, Beane, Meltzer,
As far as the stakeholders, whichever way the company chose to go the stakeholders would lose money. Realizing that the consumer is their most important commodity, Johnson & Johnson knew they were the ones to be satisfied. Without the consumer, there would be no business. Within a year the sales had resumed back to where they were before the crisis. Once again the world’s favorite over the counter pain reliever was back on the shelf. “After spending about $62 million on promotions, Tylenol recaptured 85 percent of its prior market share by 1983. Once again, Tylenol was the best-selling analgesic, holding 30 percent of the $1.3 billion nonprescription pain-killer market” (Trinkhaus, Nathan, Beane, Meltzer,