Wal-Mart: Significant Changes In The External Environment

Superior Essays
Walmart is facing many challenges and of the challenges outline above stem from the significant changes transpiring in the external environment. Long a disruptor in the retail space, Walmart has historically managed changes in the external environment to gain a competitive advantage. From putting smaller retail establishments out of business, to upending the traditional supply-chain structure and creating the super-center concept, Walmart seemed impervious and unstoppable. However, perhaps no previous change was as significant or impactful as advent of the internet and e-commerce, and this change seems to be impacting Walmart in every area of its business operations. Thus, based on the analysis above, we believe that e-commerce and the related …show more content…
As we outlined above, Walmart’s CEO Doug McMillon is a transformative leader focused on pivoting the organization to the future through innovation and technology. Walmart’s vision 2020 and McMillon’s stated goal of “reinventing” his half-century-old company and infuse it with a new, Silicon Valley–esque metabolism” are signs that Walmart is aware of the challenges that lie ahead and trending in the right direction. Additionally, Over the past three years, Walmart has invested $2.7 billion in digital improvements to E-commerce and will spend another $2 billion over the next three years (Berr, 2015). If implemented correctly, these changes have the potential to make Walmart a dominate force in the e-commerce space, as it has been in the retail space for so …show more content…
The culture at Walmart is a barrier to creativity and the ability to procure talent, but the current Leadership at Walmart seems to be aware of these issues and is poised to make changes that will point the company toward the right direction. Success at facing this change will define their ability to survive and successfully compete with the most significant competition in their history, while also preparing them for a future world where the ability to innovate will define the success of every

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