The Importance Of Interactive Billboard

Improved Essays
Figure 5 Interested on Machine Vision Billboard As shown in Figure 5, 77% of the people from interviewee want to see interactive billboard at shopping mall and just 12% of the participants those who want to look up an interactive billboard beside the road. Figure 6 Safety and Privacy
With regard customer’s safety and privacy, the result was totally unexpected because 64% of the respondents said that they feel safe even Machine Vision take their picture. In contrast, 23% of interviewee do not want to accept to give their photo. This information is shown in figure 6.

Figure 7 Replacing Interactive Billboard As a next step, should we replace Traditional Billboard with Interactive Billboard or not. According to data form research, 76 % of respondents think that the effectiveness of interactive billboard is totally different with traditional billboards. Hence, they think that advertisers should replace traditional billboards with interactive billboard. Only 4% of interviewees prefer traditional billboard to interactive billboard.
…show more content…
And then, it can also give the information of the latest product, felling of happiness and more supportive than traditional billboard. This information shown in figure 8.

Figure 9 Benefit for Retailer and Wholesaler By looking up figure 9, it is seemed that machine vision can give lots of benefits to a retailer and wholesaler because it can easily gain the customer’s attention and most applicants think that it is the most effective way for out-of-home advertisings. Moreover, over 70% of interviewees agree with every single

Related Documents

  • Improved Essays

    Information privacy is the major issue in the current generation. People are more concerned about their convenience along with security. For example if the car breaks downs, one can push a button and the On-star operator will provide help by tracking the location of the car. This situation explains how conveniently one get the service immediately. On the other hand, we are not sure who is tracking our car location and is there any harm caused by that person.…

    • 347 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    In this new age of technology, many new opportunities have been created for to make a name in this world, one of them being journalism. Not to say journalism is nothing without technology, but it enhances the profession to a new level. Being able to cover events and write about them digitally gives a whole new expansion of access to the consumer, increasing its popularity among the people. People are saved a trip to the local store or TV by being able to find out what’s occurring on their phones and laptops.…

    • 1155 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    People that do not agree should not go out in public. The surveillances are not attack personal privacy, they only approach the customers’ behaviors and then providing satisfactory. In fact, it is very important that the surveillance of consumers by retail anthropologists is satisfactory because it provides value in many ways such as understanding the customers’ behaviors and needs, finding the best ways to improve the owner’s business, and building a plan to compete with other retailers. Unfortunately, in today’s society, it is very necessary to have a successful…

    • 1061 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    At the beginning of the new year the main focus of the marketing department of the Clyfford Still Museum will be to work with the organization's staff of the various professional development things that have been budgeted for. This will serve to kick off the new year with everyone at the top of their game in terms of being able to answer patron’s questions as well as efficiently record the patron demographic data. The next step will be working with market research analysts to find the most effective places to put the new years billboards, and tv/radio ads. This process will require a detailed explanation of the things that make the Clyfford Still Museum unique and why audiences are typically drawn to the institution.…

    • 438 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Ad Council Case Study

    • 670 Words
    • 3 Pages

    The Ad Council was created in 1941 and, today, continues to be the leading maker of public service communications. They are a non-profit, private organization, who works on national campaigns which are sponsored by federal government agencies and non-profit organizations (Ad Council, 2018). The Ad Council uses social media outlets to spread their campaigns, such as, Facebook, Twitter, and YouTube (Ad Council, 2018). Their Public Service Announcements (PSA) are intended to raise awareness and change behavior (Ad Council, 2018). The Ad Council teamed up with the National Highway Transportation Safety Administration (NHTSA) to develop the campaign, Stop the Texts, Stop the Wrecks (NHTSA, 2018).…

    • 670 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Advertisements have become more and more common everywhere, especially in technology. This can be seen in social media, electronic bill boards, televisions, radios, and websites. It has got way out of hand because advertisers put them anywhere, and on anything. According to an article, by Paul Bach he states, “our expert tells us that a fraying economy and fractured media has forced marketers to work much harder to get our attention,…

    • 1481 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Rough Draft The true power of humanity has been expressed many times in past pieces of literature and in current innovations that are frequently used today. The question about this power is can it be used by humanity to destroy humanity. Many examples lead to this answer being yes. In 1984 and Fahrenheit 451, humanity continues to show that they have the power to destroy themselves through constant surveillance, brainwashing, and government control.…

    • 1305 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    In our modern life, it is inevitable that advertising can be seen in everywhere, it acts as competitiveness between brands to attract people to purchase merchandise. Those brands eventually own professional designers who come up their ideas and their products could add greatly to advertisement campaign of a company. To be particular, a glamorous advertisementi s designed based on a short story, containing famous characters such as a favored actor or singer, or similar to a music video with an easily remember melody.…

    • 123 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Always Hooked Advertisements have been around for centuries dating back to 1704 with an old real estate endorsement from the Boston News-Letter. Many businesses from thus far have been jumping on the band wagon and promoting a good or service to increase sales. Over the years marketability has grown to include billboards, magazines, and radio stations giving the producers the opportunity to extend the reach of their advertisements. While advertisements have made a large impact on the community by pushing different products down the public’s throats it does benefit all parties.…

    • 752 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Marketing a good or service is dramatically influenced by how the good or product is advertised to the public. With the advancement of technology the methods and mediums in which consumers are targeted are advancing exponentially (Donohue). Advertisements are the way producers promote their product through a medium. From tracking browser usage with cookies, an intangible tracker placed by websites, to correlating advertisements to a source of media each advertisement is made like a tailored suit for each consumer. These advertisements that come directly from a producer to a consumer are called Direct to Consumer Advertisements, DTC’s or DTCA’s.…

    • 1764 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    Facial Recognition History

    • 1638 Words
    • 7 Pages

    Facial Recognition: History and Current Day Use Yevgeniy Pastukhov-Semchenkov John Jay College of Criminal Justice City University of New York 4/20/2018 Facial Recognition: History and Current Day Use Introduction In the age of technology, criminal justice system adopted many of the innovations introduced to the world by the recent technical progress. Scientific discoveries provided American law enforcement with technologies such as computerized systems, highly advanced forensic laboratories, radios, cell phones, video surveillance systems, etc. These technological innovations help law enforcement to adopt more advanced technics in the crime investigation process.…

    • 1638 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Within the past year alone, the marijuana industry has increasingly become one of the most popular and fastest growing industries in the United States. As the popularity and support of legalizing marijuana usage increases, the industry is expected to continue to grow. In 2014, the marijuana industry produced $2.7 billion in sales revenue. As more states begin to legalize the use of marijuana for both medical and recreational purposes, the industry is expected to grow to $11 billion by the year 2020. Even though the industry is large and ever-growing, mainstream marketing has been almost nonexistent.…

    • 998 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertising is what society is made up of in today’s world. If one would look to their left and look to their right there is a very high chance they will see an advertisement of some sort. Whether the advertisement is a poster on the wall or a logo on someone’s clothing. It is everywhere. The viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item.…

    • 1536 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Billboard Analysis Essay

    • 666 Words
    • 3 Pages

    Billboard advertisements are seen regularly in everyday life. They come in many different shapes and sizes, and occupy those huge boards either side of the freeway. This McDonalds billboard advertisement uses many different persuasive techniques in order to sell their intended product. In this case, the product being advertised is the Mc happy meal. The billboard uses specific colours, and directs the product towards a large demographic.…

    • 666 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    This theory emphasizes daily exchanges between individuals so as to develop an understanding of basic human interactions via three core principles: meaning, language and thought. One’s identity of self is derived from how they perceive things, how they speak in relation to others and what is meaningful. Interpreting a situation, understanding verbal and nonverbal communication as to how it relates to one’s self and someone/thing else is the underlying concept of understanding this theory. The symbolic interaction approach looks at a situation from the point of view of an individual that is in the situation, and what the individuals think and how they communicate based on the society they live…

    • 12215 Words
    • 49 Pages
    Great Essays

Related Topics