1. According to a recent Nielsen survey, there has been a significant increase in the number of consumers 65 years and older using smart phones. How can Walgreens take advantage of this demographic as the company expands its online retail presence?
Walgreens is taking advantage of the senior demographic by expanding its retail presence through mobile devices. Many of the Apple products are easy to operate, therefore allowing the older generation to have the retailer at their finger tips. Along with using the online photo processing, which allows the consumer to order and pick up there prints in an hour. Walgreens decided to continue their market thrust and decided they needed to broaden their customer base, while targeting Americans over 65.
Walgreens is taking advantage of the senior demographic by expanding its retail presence through mobile devices. Many of the Apple products are easy to operate, therefore allowing the older generation to have the retailer at their finger tips. Along with using the online photo processing, which allows the consumer to order and pick up there prints in an hour. Walgreens decided to continue their market thrust and decided they needed to broaden their customer base, while targeting Americans over 65.