Resources
• Generally, CVS Health is greatly admired within the corporate world (“The world’s most,” 2018). However, they need to raise their credibility in online pharmacy services to remain at the forefront of innovation within the industry. For instance, Walgreens offers a confidential pharmacy chat service, whereas CVS lacks in this resource.
• CVS identified the increased labor costs and their needs for more employees as a potential threat to their “stability and operational efficiency” (“CVS Health: Retailing,” 2016). As a result, their PR and corporate communications team resources could be affected and hinder their ability to implement this plan.
Market Research
• As of 2017, common drug store shoppers include increasing online consumers, …show more content…
Shareholders
• Shareholders are mainly concerned about their investment’s profit, corporate social responsibility and the company’s stability (Basu, n.d.).
• They need the most up-to-date financial information of the company for decision-making (Mauboussin, 2011).
• CVS’ stock price serves as the key influencer for shareholders as it provides an overview of future financial performance (Mauboussin, 2011).
• Primary communications channels could include: media, reports and the CVS corporate website (Basu, n.d.).
Positioning/Framing
• Although CVS is seen as a respected corporation, similar to its pharmaceutical counterparts, current and potential shareholders are investing in the companies cautiously.
• CVS’ brand could benefit from utilizing its nationwide reach and large online network to engage with consumers and establish CVS as the go-to for all-around self care both online and offline.
• CVS wants to be seen as a leader in the healthcare industry, while rationalizing a healthier approach and justifying its strategic mergers and partnerships (“Request for proposal,”
• Generally, CVS Health is greatly admired within the corporate world (“The world’s most,” 2018). However, they need to raise their credibility in online pharmacy services to remain at the forefront of innovation within the industry. For instance, Walgreens offers a confidential pharmacy chat service, whereas CVS lacks in this resource.
• CVS identified the increased labor costs and their needs for more employees as a potential threat to their “stability and operational efficiency” (“CVS Health: Retailing,” 2016). As a result, their PR and corporate communications team resources could be affected and hinder their ability to implement this plan.
Market Research
• As of 2017, common drug store shoppers include increasing online consumers, …show more content…
Shareholders
• Shareholders are mainly concerned about their investment’s profit, corporate social responsibility and the company’s stability (Basu, n.d.).
• They need the most up-to-date financial information of the company for decision-making (Mauboussin, 2011).
• CVS’ stock price serves as the key influencer for shareholders as it provides an overview of future financial performance (Mauboussin, 2011).
• Primary communications channels could include: media, reports and the CVS corporate website (Basu, n.d.).
Positioning/Framing
• Although CVS is seen as a respected corporation, similar to its pharmaceutical counterparts, current and potential shareholders are investing in the companies cautiously.
• CVS’ brand could benefit from utilizing its nationwide reach and large online network to engage with consumers and establish CVS as the go-to for all-around self care both online and offline.
• CVS wants to be seen as a leader in the healthcare industry, while rationalizing a healthier approach and justifying its strategic mergers and partnerships (“Request for proposal,”