Wasson wrapped up his presentation by identifying three lessons that Walgreens has learned during its digital evolution that may help other brands as they embark on similar endeavors:
1. Learn how to organize. We realized we needed to develop a digital mentality throughout our organization, and to do that we needed to bring in people who had digital backgrounds and expertise, Wasson said. He cited the hiring of Sona Chawla Walgreens' president of e-commerce, as a stepping stone. In addition to her hiring, Wasson noted that it was up to him as CEO to clear the way for Chawla and her team to be able to implement a digital way of thinking into a traditional brick-and-mortar brand
2. Make connections — both internally and externally. Our customers
1. Learn how to organize. We realized we needed to develop a digital mentality throughout our organization, and to do that we needed to bring in people who had digital backgrounds and expertise, Wasson said. He cited the hiring of Sona Chawla Walgreens' president of e-commerce, as a stepping stone. In addition to her hiring, Wasson noted that it was up to him as CEO to clear the way for Chawla and her team to be able to implement a digital way of thinking into a traditional brick-and-mortar brand
2. Make connections — both internally and externally. Our customers