Wal Mart, The Largest Of The United States Essay

716 Words Feb 17th, 2016 3 Pages
Wal-Mart, the largest retailor in the U.S. (Farfan, n.d.), has been the subject of a number of discrimination suits throughout its history. Ranging from sex discrimination (Goldman, 2010), to age discrimination (McElroy, 2014) and disability discrimination (U.S. Equal Employment Opportunity Commission, 2014), Wal-Mart employees persistently allege that the retail giant engages in discriminatory employment practices. Whether or not these claims have merit is best left in the hands of our judicial system; however, through a well-developed and implemented communication plan, Wal-Mart can take steps to protect one of its most precious resources-its image (FLAKE, 2015).

A communication plan falls under the umbrella of an organization’s public relations, or PR. One component of PR is understanding public opinion, attitudes and issues that may hurt or help the organization as well as “researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims” (The Public Relations Society of America, n.d.). In the face of these discrimination issues, Wal-Mart must develop a communication plan that demonstrates its understanding of the underlying issues, develop a plan to combat these issues, demonstrate its concern and value of the public’s perceptions and communicate this plan to its shareholders.

An effective communication plan pinpoints the message an…

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