Wal Mart Problems When Going Globa Essay

5897 Words Jul 15th, 2011 24 Pages
VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS ADMINISTRATION

WAL – MART MARKETING PROBLEMS
WHEN GOING GLOBAL

By
GROUP 5:
NGUYEN THI HUONG GIANG
NGUYEN THI TRUC LINH
TRAN THI THU HANG
NGUYEN PHU NGHI
LE DUC PHUC

A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course

Ho Chi Minh City, Vietnam
2011

Contents I. General information 3 1. Company Background 3 2. Organizational Culture 3 3. Competitive Situation 3 4. The overseas expansion & existing marketing strategy 3 4.1. The overseas expansion 3 4.2. The existing marketing strategy 3 II. MARKETING PROBLEM WHEN GOING GLOBAL 3 1.
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Also the company’s pursuit of low prices products and authentic customer service creates its customer-focused culture. Walton had three basic beliefs on which the company was build which are respect for the individual, service to customers, and strive for excellence. In addition, there were two key rules that supported these three basic beliefs: the Sundown Rule (attending to requests the same day they were received); and the Ten-foot Rule (offering greetings whenever one was within 10 feet of a customer) (“The Wal-Mart Culture”, 2004).
The aggressive hospitality attitude, “Striving to be the friendliest, giving better service over what customers expected and generally exceeding customers’ expectations”, is the Wal-Mart typical competitive advantage among its competitors. Its “an everyday-low-prices strategy” – which is part of the stores offering customers a variety of name-brand goods at deep discounts makes one more “Wal-Mart” good concept as well. 3. Competitive Situation
The wal-mart face strong sales competition from other discount, department, drug, variety and specialty stores and super markets, many of which are national, regional or inter national chains, as well as internet-based retailers and catalog business. Additionally, Wal-mart compete with a number of companies for prime retail site lacations, as well as in attracting and retaining quality employees. Wal-mart, along with other retail companies, are

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