Essay on Wal-Mart Market Analysis

662 Words May 6th, 2010 3 Pages
Wal-Mart Market Analysis Wal-Mart is the second largest company in the world. Its focus is on mass merchandising as opposed to specialty merchandising. The idea behind mass merchandising is to offer products and services in one convenient store to better manage a consumer’s time. An example of how Wal-Mart mass merchandisers is by offering a multitude of products and services within one convenient store. They sell sporting goods, electronics, housing needs, clothing, groceries, consumables, and toiletries all in one convenient location. Similar to a mall, Wal-Mart meets all of its customers’ needs in one location. This is a very valuable ability because it allows the customer to have more control over his or her time. (Research and …show more content…
It drives mom and pop shops and local small retail stores out of business due to the inability to compete with such a large chain. Although this is disappointing, Wal-Mart is one of the largest employers, providing jobs for over a million employees. So it does its share to contribute to employment. (Market Research, 2010) Everyday Wal-Mart is increasing its market share. Years back Wal-Mart was just another retailer, but due to massive expansion and lower prices, Wal-Mart now competes in almost every type of retail business. Wal-Mart is now opening grocery stores, gas stations, and supercenters that sell everything imaginable in order to maximize its market share. Everyday Wal-Mart is devising new ideas to keep a huge control over the market share. Ideas of incorporating a grocery store within a clothing store were farfetched 10 years ago, but now it is typical to buy dairy products and sporting goods all in one store. Now farfetched and even crazier ideas such as selling used cars, financial services, and home improvement needs can be realized within Wal-Mart’s ability to expand its products and services. (Market Research, 2010) Wal-Mart has the ability to continue growing to higher and even deeper depths. The goal for Wal-Mart is to not let its goals of expanding interfere with its normal and everyday operations. Low prices and convenience are a must for Wal-Mart to continue operating. Today

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