Walmart Advertising History

Improved Essays
The company I researched is Wal-Mart, Inc. Their founder was Sam Walton at first was a J.C Penney employee purchased a branch of the Ben Franklin Stores from the Butler Brothers in 1945 to start his business Due to him selling products at low prices to get higher-volume sales at a lower profit margin made him experience some setback, but was able to get over the issue. After his not being able to come to terms with a lease renewal Walton decided to open up his first own Bentonville, Arkansas called Walton 's Five and Dime. But it wasn’t until July 2, 1962 Walton opened the very first Wal-Mart store in Rogers, Arkansas. Within five years the company had a total of twenty-four stores in Arkansas, then in 1968 they opened stores in Missouri and …show more content…
Most of their products are manufactured in the United States the rest are from other countries, how it’s distributed is by their many 11,505 store location via grocery store pick-up. When they advertise any product anywhere it always has to due to with low prices and claiming they can match other stores prices to give them a better deal, it’s always never a special item deal they have to advertise. How they advertise in general they do by T.V mostly follow by radio, both magazines and catalogs, even on their own website.
After look at Wal-Mart overall I feel that they will do good and be around for the next twenty year or so more than some other company will push them to a wall. But as a person soon to work there it doesn’t seem like a bad place to work at so I would say I wouldn’t mine working there, if you break their code of ethics you’ll be in trouble. Would I invest in the company? Not at all; reason being I have no reason to even spend my money so early on to weed a still growing company belly. What’s mostly is important building my future up and possible someone day owning my own company, just nothing as big as

Related Documents

  • Improved Essays

    Walmart is the largest private employer employer and grocery retailer in the United States. Walmart also has its positives and negatives on our citizens and economy. They have also lost some of values that Sam Walton had when he created the company. There are several downfalls with Walmart. Walmart has one of the worst health insurance policies in all of corporate America.…

    • 778 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Wal-Mart has been recognized as one of the most unethical companies of this generation, the company has been getting away with multiple unethical and illegal acts for many years now. In 2010, Walmart was considered the world’s largest employer (Sethi, 2013). Some of the few unethical and illegal acts they have been accused of is, fraud, acts of bribery, corruption and mistreatment of employees with their powerful market status. Wal-mart has also been recognized one of the worst companies to work for as they have been accused on multiple occasions of underpaying their overtime workers, withholding alleged health benefits, mistreatment of employees and so on, because of which, the company has been sued on many occasions by its employees. As it’s…

    • 260 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    They were devastated and felt as if there “world crashed”. Despite the family's grief, Penneys business continued to progress. In 1912 there were thirty Golden Rule stores. In 1913 the chain name was changed to J.C Penney. Then by 1914, Penney had the headquarters relocated to New York City for better source of merchandise.…

    • 518 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Wal-Mart(Wal-Mart Stores, Inc.) in an international retail corporation. According to Karen De Coster, Wal-Mart is sitting at the top of the 2002 Fortune 500 with $219 billion in revenues. Wal-Mart is essentially really good for America and its people because it provides people employment and cheap necessities.…

    • 282 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Mainstreaming Arkansas

    • 902 Words
    • 4 Pages

    Alongside Wal-Mart, other renowned businesses such as the J.B. Hunt trucking company and the Tyson meat industries also began in the state of Arkansas, which also resulted in heavy economic success. As well as booming business, the state and federal…

    • 902 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Solutions First, Walmart needs to treat its employees better. As previously mentioned, those employed by Walmart are costing the American people, not just its workers; taxpayers subsidize Walmart’s bad employment policies with $2.6 billion each year, and it’s time to change that (Strachan). Walmart could start by utilizing a very simple strategy brought to the managerial in 1932 by the Hawthorne study. In this study, employees who manufactured lightbulbs at Western Electric in Chicago were treated with varied working conditions; the experimenters manipulated the temperature, lighting, and many other factors to see what would make employees work more productively.…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The Bealls brothers created the chain of stores for the working moms that just come to get out of the house along with the older people that are not fond of the larger cities and bigger crowds. In 2010,…

    • 146 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The historical accounts written in the book, To Serve God and Walmart by Bethany Moreton addresses how in an attempt to appeal to the rural, Christian, family-oriented Ozark-region where it began, Wal-Mart had do found itself based on the fundamental values of its people. Without its ability to correspond to the Ozark values of avoidance of selfishness, making communal contributions, and providing support for one’s immediate family, Wal-Mart would not have been able to succeed in the big-business-opposing community nor would it have been able to expand…

    • 1027 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Wal-Mart a multibillion corporation is one of the largest companies in the US, employing about 1% of the American workforce. By offering some of the lowest prices on the market they quickly took over the business. But as Wal-Mart grew so did the grievances against it. In the documentary “Wal-Mart: The High Cost of Low Price” by Robert Greenwald the effects of the business on its employees and the communities they serve was investigated, the harm the corporation brings to its workers through the world and communities is much higher than the benefits of lower prices.…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Why Is Walmart Successful

    • 1025 Words
    • 5 Pages

    Hundreds of years ago, America’s economy was nowhere near close to world standards. However, as time has progressed it has grown into the largest superpower in the world. One of the major factors to this growth is due to the emergence of entrepreneurs. Wal-Mart is just one successful business that is able to benefit from enormous economies of scale, and find ways to outgrow its competitors (The 39 Most Influential).…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Pros And Cons Of Wal-Mart

    • 547 Words
    • 3 Pages

    Back in the 1940’s in Newport, Arkansas, Sam Walton started franchising a Ben Franklin’s variety store, until he came up with a bright idea. Walton went on a voyage talking to suppliers throughout the small town looking for deals to make bargains so he could bring more supplies and goods into his store. Although, retailers that manage to get bargains from wholesalers would not change the store prices just so to make profit and income from the sales. Walton knew that he could perform better in his sales by passing his savings to customers and gaining more volume which leads Walton to more profit. By the 1980’s, Sam Walton became ranked as the richest man in the United States by establishing a store, which the headquarters of the corporation…

    • 547 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Sears

    • 709 Words
    • 3 Pages

    History of Sears Sears department stores were founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Richard Sears was a railroad station agent from Minnesota and Alvah Roebuck was a watchmaker in Indiana. It all started in North Redwood, Minnesota, when Sears received from an impressive shipment of watches. These watches where not wanted by the local jeweler. Sears purchased the watches and then, sold them for a rewarding profit.…

    • 709 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    7-Eleven Case Study

    • 1026 Words
    • 4 Pages

    Convenience stores have come a long way since the first one was founded in 1927. The first 7-eleven was founded in Dallas, Texas as the Southland Ice Company. It started out as “Tote’m” stores where they sold blocks of ice to the local community. One night, after a football game, the store got so busy that the employees forgot to close up the store. This is when the idea of staying open 24/7 came about.…

    • 1026 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Wal-Mart is targeting their future growth to the developing countries; particularly these countries are Brazil, Russia, India and China. They are important because they are growing rapidly, thus Wal-Mart can become key players in these markets and gain a circumference on the competing companies and expanding their international market. Russia and India are enormously vital for the reason that they are the world's fastest growing trade markets. Though, they cause troubles for foreign retailers since they have numerous regulations against the foreign retailers such as bans against foreign stores or limits against development by retailers.…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Furthermore, unlike its competitors, Wal*Mart had few promotions. In part, this led the Company to have prices lower than those of its competitors. Fourth, Wal*Mart developed its “Buy American” program in an effort to replace foreign made products sold in its stores with American made products. As this corresponded with values of the Company’s customers, it encourage them to buy at Wal*Mart. Fifth, the Company took approximately 120 days to open an average store that could possibly be expanded at a later date.…

    • 939 Words
    • 4 Pages
    Improved Essays

Related Topics