Walmart Case Analysis Paper

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Wal-Mart had a high market share but has now decreased for three years.
The graph we found including
(1) Timeline of the company and its impact on the supply chain.
(2) A view of a variety of numbers related to the company
And we expect this following situation
(1) The larger share Wal-Mart’s has of its vendors' business, the more it will push their supply chains
(2) As Wal-Mart expands, if other retailers might real dangerous?
(3) At what point, does Wal-Mart simply become too large?

The method is: Take overall US retail sales data for each year. Then minus the following categories: automobiles, restaurants, gasoline, and fuel distributors that started this year but relatively small amount.
Based on the idea that Wal-Mart doesn't really
…show more content…
As we can see, Wal-Mart’s share actually decreases 10% to 11.5% in 2012. That is also down from its peak of a 12.2% share in 2009 that calculate a great run from an 8.6% share in 2001, up about 50% in 8 years.

2.Why success in US

Large buying power
Wal-Mart is providing its customers with low prices. Wal-Mart is able to provide low prices as it has large buying power.

Excellent Operation
The main spirit of excellent operation is high expectations. High expectations means high productivity, high productivity lead to efficient processes, efficient processes makes lower costs. These lower costs let more profits and savings that enable it to open more stores.
Strong logistics & Strong distribution network
Not only the low prices, Wal-Mart’s products are also made available to consumers with highly convenience.
It uses an inventory management technique called “cross-docking of products” in its distribution centers that helps in cutting the inventory costs as the time inventory is piled up in warehouses is reduced.
Wal-Mart has its own track and driver that able it to keep its store full and drive
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→Positioning strategy
(Wal-Mart in the US market positioning)
After position Wal-Mart's as everyday low prices and determined to save every penny for customers. Wal-Mart is providing the stable low prices of products and excellent services to customers.
In product management, one is purchasing the cheapest products on a global directly; Second is by using the central to do the purchase that can make cheaper products even cheaper and leads to high quantity and low-price advantage; the third is to reduce the logistics costs with information management technology.
In services, first is to improve the quality of the employee with not increasing wages, therefore Wal-Mart usually got against by the US trade union sector; the second is using corporate culture to improve the quality of service and no additional cost.
In terms of products, in order to maintain the quality, they purchase directly from the manufacturer and ask them only can offer their best

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