Waitrose Limited is an up market chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England as of June 2010, Waitrose had 228 branches across the United Kingdom and a 4.3% share of the market¼Œmaking it the 6th largest grocery retailer in the UK (Wikipedia 20110)
Food sales are the core business of this supermarket, following the social and economy developing, more and more grocery markets have been set in the UK, Waitrose, Tesco, Sainsbury's and ASDA, Together with Iceland, Somerfield and Waitrose these companies cost lots of money to get a great market share. Waitrose is operating supermarket in UK, it …show more content…
Waitrose is recognized for its focused differentiation strategy targeting the up market with a wide range of quality and fresh products. (Prepared by andidas.com December 2002) When we looked back to the Political, Economic, Socio Cultural and Technology of Waitrose, they are all supporting by external strengths and opportunities, in the same time; it will achieve its benefit through the whole external value.
Waitrose has specialized of wines, fresh food and delicatessen in the sales; they can be bought from special other counters. Waitrose has a high profit margin due to specially luxury goods. But some other products have positioned their own brand labels sell in the Supercenters, and it was bigger than the existing Waitrose stores, thus it was the threat comes from competing chain, but it will diversify the risk and increase the potential target market. Therefore this activity can offer their products at lower prices for economies of scale (Prepared by andidas.com December 2002) …show more content…
Waitrose brand food has not permit use of GM food, or ingredients or additives. But Waitrose often use obtain food and food ingredients as the conventional brand, it was better than GM food. Waitrose never sell any GM food or food ingredients derived from GM crops under Waitrose brand. So any GM-food must be clearly labeled as required by law and products produced should be print material manufacturer's brand
Secondly; it is planning policy guidance (PPG). Waitrose was hard to get planning permission by shops for outside of city". Thus Waitrose was to unveiling plans for new shops. It was need an operative control of their ownership; Thus Waitrose always set more small stores in the same place. For example, Waitrose set out more than 13 stores in the London; they have large numbers convenience stores, in which to get a high market share; it was a great strategy in the market.
The Government remains firmly committed to the objectives of PPG6, which seeks to sustain and enhance the vitality and viability of our existing city, town, district and local centers and to make them the focus for retail investment"(*The Department of the Environment, Transport and the Regions (DETR)
Food sales are the core business of this supermarket, following the social and economy developing, more and more grocery markets have been set in the UK, Waitrose, Tesco, Sainsbury's and ASDA, Together with Iceland, Somerfield and Waitrose these companies cost lots of money to get a great market share. Waitrose is operating supermarket in UK, it …show more content…
Waitrose is recognized for its focused differentiation strategy targeting the up market with a wide range of quality and fresh products. (Prepared by andidas.com December 2002) When we looked back to the Political, Economic, Socio Cultural and Technology of Waitrose, they are all supporting by external strengths and opportunities, in the same time; it will achieve its benefit through the whole external value.
Waitrose has specialized of wines, fresh food and delicatessen in the sales; they can be bought from special other counters. Waitrose has a high profit margin due to specially luxury goods. But some other products have positioned their own brand labels sell in the Supercenters, and it was bigger than the existing Waitrose stores, thus it was the threat comes from competing chain, but it will diversify the risk and increase the potential target market. Therefore this activity can offer their products at lower prices for economies of scale (Prepared by andidas.com December 2002) …show more content…
Waitrose brand food has not permit use of GM food, or ingredients or additives. But Waitrose often use obtain food and food ingredients as the conventional brand, it was better than GM food. Waitrose never sell any GM food or food ingredients derived from GM crops under Waitrose brand. So any GM-food must be clearly labeled as required by law and products produced should be print material manufacturer's brand
Secondly; it is planning policy guidance (PPG). Waitrose was hard to get planning permission by shops for outside of city". Thus Waitrose was to unveiling plans for new shops. It was need an operative control of their ownership; Thus Waitrose always set more small stores in the same place. For example, Waitrose set out more than 13 stores in the London; they have large numbers convenience stores, in which to get a high market share; it was a great strategy in the market.
The Government remains firmly committed to the objectives of PPG6, which seeks to sustain and enhance the vitality and viability of our existing city, town, district and local centers and to make them the focus for retail investment"(*The Department of the Environment, Transport and the Regions (DETR)