2.2According Hearst Newspaper (2016) “Selective demand advertising involves the placement of advertising messages intended to persuade customers about the benefits of your specific brand. This is different from primary demand advertising, which involves messages promoting the benefits of a general product category. Companies typically pay for selective demand advertising outside of a few common situations.”
Secondary demand is the same as selective demand and so Secondary demand is the one stimulated, in this advert, because its promoting its brand, Furthermore, mensioning the brand on the bottom right is also a way of promoting the brand. it is not a primary demand because the brand is already specified
According to Advameg, Inc (2016) states
Secondary demand is the same as selective demand and so Secondary demand is the one stimulated, in this advert, because its promoting its brand, Furthermore, mensioning the brand on the bottom right is also a way of promoting the brand. it is not a primary demand because the brand is already specified
According to Advameg, Inc (2016) states